The biggest mistake SMBs (Small and Medium Businesses) commit is to make business profiles on every possible SMP (Social Media Platforms) and not manage them properly.
5 things you don’t need for a kickass SMP presence of your SMB
Go through this analysis by Pew Research Center to understand which SMP your customers are using.
Now when many SMPs have similar offering (live video streaming or ephemeral content) you need to select one based on your business persona. Please note that you can’t do away with Facebook yet. FB with 1.94 billion monthly active users in 2017 is one mandatory SMP that you can’t afford to be absent at. With its versatile content and easy ad management, Facebook is THE STARTING POINT for any business.
Here is a quick reference guide to help you choose an SMP for your SMB
* Minimum ad cost depends on several factors including but not limited to demography, ad type, and ad duration. The figures in the infographic are just to give a vague idea to a layman. More information here and here