I create keyword optimized blog post. I follow the best blogs in the niche area to understand what form of writing is the standard for the given business; and double check for plagiarism, grammar, and host website guidelines. Professional blogging is done in following phases,
- Understanding product/service
- Identifying and following key influencers
- Keyword analysis
- Creating a standard writing form
- Split testing
- Measurement and analysis
Have a look at The Glen Appliances Project & The Pupkart Products Project
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