Influencer marketing is the buzz word. My experience with corporate communication and understanding of the variety of social platforms has helped me in successfully representing pitches to influencers. I have a sound presence at Quora which is the holy grail for tech niche influencers. Outreach is planned in the following phases,
- Understanding product/service
- Identification of niche influencers
- Following and contacting influencers
- Creating an influencer pitch
- Pitch follow up
- Assessment of successful pitch for ROI
- Measurement and analysis
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