More than 78% people use hashtag discovery as a method of keeping up with the trends. While a right combination of hashtags exponentially increases your chance to shine in the pile of social media junk; a wrong combination can bury your post in oblivion. Hashtags are designed in following steps,
- Understanding product/service
- Creating buyer persona/ market segmentation
- Competitor analysis
- Language analysis
- Creating channel specific hashtags
- Split testing
- Measurement and analysis
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Creative Owl 